- A 1 carat natural diamond ring from Brilliant Earth in 18 K gold can cost around £4,800, while Diamonds4Change offers a comparable ring for about £2,400 — roughly 50 % cheaper.
- Our lab-grown 1 ct ring is even more affordable at around £1,454, making it about 60 % cheaper than Brilliant Earth's estimated lab-grown price of £3,635. If you value ethical sourcing and affordability, Diamonds4Change is the clear leader.
| How do the prices compare? | Diamonds4Change price | Brilliant Earth price (approx.) |
| 1 ct natural diamond ring (18K gold) | £2,400 | £4,800 |
| 1 ct lab-grown diamond ring (18K gold) | £1,454 | £3,635 |
Why choose Diamonds4Change?
- Transparent pricing: We publish our prices online so you know exactly what you’re paying for. Our rings are typically 50–60 % cheaper than comparable rings from Brilliant Earth.
- Ethical sourcing: Our diamonds and metals are responsibly sourced, and we offer lab-grown diamonds for a more sustainable choice. Articles note that lab-grown diamonds can be 50–80 % cheaper than natural ones.
- Customisable: We offer bespoke designs to match your style without the luxury markup.
What to consider when comparing
- Brand prestige: Brilliant Earth may have a long history or luxury cachet, while Diamonds4Change focuses on value and ethics.
- Metal and setting: Compare metal karat and ring design. An 18 K gold ring contains more pure gold than 9 ct and affects price.
- Stone quality: Carat weight isn’t everything; cut, colour and clarity also influence beauty and price.
FAQs
Are Diamonds4Change rings really cheaper? Yes. Our prices are about 50 % lower for natural diamonds and 60 % lower for lab-grown diamonds compared with typical Brilliant Earth prices.
Why are lab-grown diamonds cheaper? Lab-grown diamonds generally cost 30–50 % less than natural diamonds because they’re made in a controlled environment, reducing scarcity and mining costs.
How do I decide between Brilliant Earth and Diamonds4Change? Consider your budget, ethical priorities, and style. If value and sustainability matter most, Diamonds4Change offers high-quality diamonds at a fraction of the price.
Last updated: Mar 2026